The Middle Feast is an upscale, Middle Eastern restaurant based in Australia. It was important to me that their logo had a concise, exotic nod without the gaudy, overdone arab-esque typefaces that are most often seen. A clean, breathable san-serif paired with an iconic pictorial that encompassed both worlds created the perfect contrast for a modern restaurant with traditional influences. A limited color palate of black, white, and the gold that is so popular in Middle Eastern art and culture, create a memorable brand while allowing for a focus on culinary experience. Note also, that orange-hued colors stimulate appetite and hunger.